Your World Today » YouTube Ranking http://www.yourworldtoday.ca Mon, 06 Feb 2012 20:08:02 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Viral Marketing: Nova Scotia's Video Invitation to David Letterman http://www.yourworldtoday.ca/2008/01/12/viral-marketing-nova-scotias-video-invitation-to-david-letterman/ http://www.yourworldtoday.ca/2008/01/12/viral-marketing-nova-scotias-video-invitation-to-david-letterman/#comments Sat, 12 Jan 2008 18:59:24 +0000 admin http://issmatblog.wordpress.com/2008/01/12/viral-marketing-nova-scotias-video-invitation-to-david-letterman/ Your World Today is likely the first online site to break the story of Rodney MacDonald’s ‘Top 10′ video to David Letterman. The Nova Scotia ‘Come to Life’ website was the source of the video, ofcourse, but YTD unlocked the video’s true viral potential by sending it through the blogosphere and posting the video on YouTube.

This begs the questions: why did the premier’s office go through all the motions to produce a great viral video but neglect to broadcast it? Did the agency behind this initiative forget that YouTube is the number one source for viral exposure in the world today? Or did the people behind the campaign never intended or planned for this to be a viral message and have simply ‘lucked out’?

Rodney Small

Today, among the millions of videos submitted to YouTube daily, the Rodney MacDonald video (submitted to YouTube by IssmatBlog) has reached the following ranks:

#6 – Most Viewed (Today)
#2 – Most Linked (Today)

#27 – Top Rated (Today)
#8 – Top Rated (Today) – Entertainment

#11 – Top Favourites (Today)
#5 – Top Favourites (Today) – Entertainment

The video has been used by a number of news outlets, including the Globe and Mail and 680 News of Toronto.

The Rodney Video can be viewed at http://ca.youtube.com/watch?v=-yABU4S40N8 .

http://www.youtube.com/watch?v=-yABU4S40N8

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