Archive for 'Tag Archives: 'Wieden & Kennedy''

Old Spice Knocks Out Axe With New Ad

Old Spice Knocks Out Axe With New Ad

Old Spice (Procter & Gamble) is continuing to reposition their brand, aiming straight at the Axe (Unilever) target market. What’s clever is that it uses the ‘Old’ from its previous image to inspire its new image [...]