Archive for 'Tag Archives: 'Unilever''

Old Spice Knocks Out Axe With New Ad

Old Spice Knocks Out Axe With New Ad

Old Spice (Procter & Gamble) is continuing to reposition their brand, aiming straight at the Axe (Unilever) target market. What’s clever is that it uses the ‘Old’ from its previous image to inspire its new image [...]

Why You Should Wear Cologne

Why You Should Wear Cologne

Unilever continues to spend millions on commercial gimmicks aimed at attracting a certain market to their product ‘Axe Body Spray’ (marketed as ‘Lynx’ in Europe). The marketing is centered on sex appeal, and have been criticized [...]