Your World Today » TBWA http://www.yourworldtoday.ca Mon, 06 Feb 2012 20:08:02 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Advertising Torture – More Creative Elevator Ads http://www.yourworldtoday.ca/2008/02/28/advertising-torture-more-creative-elevator-ads/ http://www.yourworldtoday.ca/2008/02/28/advertising-torture-more-creative-elevator-ads/#comments Thu, 28 Feb 2008 15:30:52 +0000 admin http://issmatblog.wordpress.com/?p=341 Forget obscure elevator advertising that is tucked away in a corner digital screen or print display case. Making a big impact requires a big ad, and, in some cases, a little bit of shock value. I am yet to see elevator advertising in Canada that is similar to the one below. Is this a culture thing or more of a bylaw issue?

Captivate Network in Canada runs multiple ads in a small digital screen hoping to achieve some brand awareness for its advertisers with an elevator crowd that is captive for a maximum of 1 to 2 minutes, and some smaller companies based in Canada’s MTV cities (Montreal, Toronto, Vancouver) have a number of elevator print display cases for pizza and taxi numbers. Blah.

There is just no substitute to a well-planned creative campaign by a professional advertising agency. Click the picture below to enlarge. The campaign was created by advertising agency TBWA/RAAD, Dubai.

Witness for Torture Elevator Ad

Seen on [AdBlogArabia.com]

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