Notice the attention to detail. The models were chosen to reflect the cultural diversity of the UAE and, ofcourse, the ever present crane in the skyline (it is estimated that 15 to 25 percent of the world’s cranes are currently operating in Dubai, the world’s fastest growing city).

As the Nova Scotia government considers banning cell phone use and smoking while driving with children, should SMSing receive individual attention or should any upcoming creative address the general use of cell phones while driving without going into specifics?

Agency: Gulf Promoaction DDB Dubai
Creative Director & Copywriter: Rishad Lawyer
Art Director: Laith Hafez

Seen on Ad Blog Arabia.