Your World Today » DDB

Canada’s Promotion Campaign In London

admin — Mon, 28 Jan 2008 23:35:48 +0000

Londoners’ curiosity was piqued with an OOH teaser campaign created by DDB Canada featuring unique sights and sounds of Canada. First, sounds of the mysterious common loon were projected near key landmarks and in major city hubs. The street-level initiative was activated through a tongue-in-cheek public relations push that a “loon was on the loose in London.”

Large images of a wolf were also projected onto buildings at 13 different locations, including the Battersea Manometer, London Aquarium, Tate Modern, London Bridge and Covent Garden, accompanied by the sounds of howling wolves. The images included a call to action to “Step into Canada. Visit Canary Wharf January 21 – February 15.”

Seen on BestAdsOnTV.com.

SMS Kills!

admin — Tue, 27 Nov 2007 16:21:37 +0000

A great new ad from the Dubai office of DDB. Click on image to enlarge.

Notice the attention to detail. The models were chosen to reflect the cultural diversity of the UAE and, ofcourse, the ever present crane in the skyline (it is estimated that 15 to 25 percent of the world’s cranes are currently operating in Dubai, the world’s fastest growing city).

As the Nova Scotia government considers banning cell phone use and smoking while driving with children, should SMSing receive individual attention or should any upcoming creative address the general use of cell phones while driving without going into specifics?

Agency: Gulf Promoaction DDB Dubai
Creative Director & Copywriter: Rishad Lawyer
Art Director: Laith Hafez

Seen on Ad Blog Arabia.