Come to life campaign Archive

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Viral Marketing: Nova Scotia’s Video Invitation to David Letterman

Your World Today is likely the first online site to break the story of Rodney MacDonald’s ‘Top 10′ video to...

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The Juno Effect: Politician Marketing Nova Scotia To David Letterman

A brave initiative by Rodney MacDonald, Nova Scotia’s Conservative top dog. The Premier rode the wave of popularity provided by...

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