Archive for 'Tag Archives: 'Come to life campaign''

Viral Marketing: Nova Scotia's Video Invitation to David Letterman

Viral Marketing: Nova Scotia's Video Invitation to David Letterman

Your World Today is likely the first online site to break the story of Rodney MacDonald’s ‘Top 10′ video to David Letterman. The Nova Scotia ‘Come to Life’ website was the source of the video, ofcourse, [...]

The Juno Effect: Politician Marketing Nova Scotia To David Letterman

The Juno Effect: Politician Marketing Nova Scotia To David Letterman

A brave initiative by Rodney MacDonald, Nova Scotia’s Conservative top dog. The Premier rode the wave of popularity provided by the smashing reviews of the recent Hollywood hit ‘Juno’ and its Halifax-based star: Ellen Page. Ellen [...]