Your World Today » advertising agency http://www.yourworldtoday.ca Mon, 06 Feb 2012 20:08:02 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 New Website Trends: YouTube Videos to Replace Traditional Websites http://www.yourworldtoday.ca/2009/06/21/new-website-trends-youtube-videos-to-replace-traditional-websites/ http://www.yourworldtoday.ca/2009/06/21/new-website-trends-youtube-videos-to-replace-traditional-websites/#comments Sun, 21 Jun 2009 14:56:23 +0000 admin http://www.yourworldtoday.ca/?p=967 In a brilliant attempt at differentiation, American ad agency Boone Oakley (BooneOakley.com) scrapped its traditional website and is instead using a YouTube video as its homepage.

Utilizing YouTube tags and annotations, the company did not only succeed in engaging its website visitors in a very unique way, but it was also able to gain tremendous viral reach as the new site/video propelled it to being one of the top five viral videos on the internet for the week of June 12-19 (Viral Blog rankings).

Check out the video below, or go to BooneOakley.com to see it.

]]> http://www.yourworldtoday.ca/2009/06/21/new-website-trends-youtube-videos-to-replace-traditional-websites/feed/ 0 The ‘Make My Logo Bigger’ Cream – Bridging The Rift Between Client and Creative http://www.yourworldtoday.ca/2008/01/18/the-make-my-logo-bigger-cream-bridging-the-rift-between-client-and-creative/ http://www.yourworldtoday.ca/2008/01/18/the-make-my-logo-bigger-cream-bridging-the-rift-between-client-and-creative/#comments Fri, 18 Jan 2008 18:23:52 +0000 admin http://issmatblog.wordpress.com/2008/01/18/the-make-my-logo-bigger-cream-bridging-the-rift-between-client-and-creative/ A humurous look at the great divide between Creatives/Designers and Clients in the advertising/marketing world. God bless (good) Account Executives!

http://www.youtube.com/watch?v=qgcX0y1Nzhs

]]> http://www.yourworldtoday.ca/2008/01/18/the-make-my-logo-bigger-cream-bridging-the-rift-between-client-and-creative/feed/ 0