Archive for 'Marketing'

Poopy Ads

Poopy Ads

Are ads featuring poop in bad taste? [...]

Can Creative Work Be Outsourced to India?

Can Creative Work Be Outsourced to India?

I was discussing this topic with an executive of a local advertising agency during February’s “Third Wednesday Social Media Meet-up” in Halifax. Our discussion was about how an ad agency in another part of Canada has [...]

Happy Canadian Cows and Other International Stereotypes

Happy Canadian Cows and Other International Stereotypes

This campaign for California Milk leaves no stereotype untouched. Neither Canadians, nor the English or the Koreans went unscathed. The video campaign is supported with great interactive site at www.realcaliforniamilk.com. Check out the videos below. Kristen, [...]

Halifax Transit Bus Authority Censors Godless Ads – Local Media Silent

Halifax Transit Bus Authority Censors Godless Ads – Local Media Silent

It’s a sad day when local newspapers fail to report on a local news item that has caused much debate nationally and internationally. Yet, some traditional journalists still lament social media for slowly eating away their [...]

Bribevertising In The Middle East: A Successful Anti-Corruption Campaign

Bribevertising In The Middle East: A Successful Anti-Corruption Campaign

The following campaign by Paragon Kuwait is quite the bold move by a Middle Eastern agency. Normally, the sensitivities around bribery and corruption in most Arabic countries dictate a bit more ‘finesse’ in bringing the issue [...]

Interesting Online Innovations From Halifax

Interesting Online Innovations From Halifax

I attended today’s ‘Third Wednesday New Media Meet Up’ event at the Foggy Goggle in Halifax. The event is an informal monthly gathering of people in the city who are involved or just curious about new [...]

Changing Westernized Habits of Japanese Consumers with Food Security PSA

Changing Westernized Habits of Japanese Consumers with Food Security PSA

About a month ago, the Japanese Ministry of Agriculture, Forestry, and Fisheries released this interesting PSA (Public Service Announcement) to alert Japanese consumers about the inevitable long term effects of their changing pallets. As the cool [...]

Innovative Advertising Helps Women Survivors Of Acid Attacks

Innovative Advertising Helps Women Survivors Of Acid Attacks

The recent acid attack on young Afghan school girls, and the international news coverage that ensued, has raised the world’s attention to a form of violence against women that has largely been obscured from international attention. [...]

The Ice Awards Taught Me How To Use Twitter

The Ice Awards Taught Me How To Use Twitter

I attended the 7th annual Ice Awards at Pier 21 last Friday and was treated to what I believe to be the most glamorous awards show in Halifax. Pity that the local TV stations don’t cover [...]

Nova Scotia Pomegranate Phone: Great Viral, but is it effective?

Nova Scotia Pomegranate Phone: Great Viral, but is it effective?

A phone that translates what you say into any language? It comes with a built-in mini projector for presentations and movies? It also doubles as a harmonica? That’s where the features of the Pomegranate Phone start [...]