Archive for 'Marketing'
iPhone OS 4 Allows True Free International Calling and Sets Standard for Mobile Ad Delivery
On April 8, Apple revealed version 4.0 of the iPhone’s operating system, marking their latest major upgrade to the revolutionary device that redefined the smart-phone competitive landscape. The new upgrade brings a number of features (over [...]
Organic Nightlife at Vancouver 2010 Olympics
BC Hydro contracted the folks from Sustainable Dance Club (SDC) to install Canada’s first sustainable dance floor in the company-sponsored ‘Club Energy’ during the Vancouver 2010 Olympics. Deejays will be spinning all types of music for [...]
Haitian Pure: When Natural Disaster Strikes Ad Campaigns
The launch of one of the most interesting campaigns to ever come out of Canada was recently canceled due to a curious case of political correctness. [...]
New Website Trends: YouTube Videos to Replace Traditional Websites
In a brilliant attempt at differentiation, American ad agency Boone Oakley (BooneOakley.com) scrapped its traditional website and is instead using a YouTube video as its homepage. Utilizing YouTube tags and annotations, the company did not only [...]
Is the Canadian Maple Leaf A Recognizable International Symbol?
For those of you who do business internationally and who wonder if using the Maple Leaf alone is sufficient to associate their brand with Canada (and all the assumed ‘good vibes’ from that association), here is [...]
Bollywood Style Political Ads in Indian Elections
The battle between India’s two main political parties is heating up as voters prepare to head to the polls tomorrow (April 16) for the first of five phases of India’s ‘Lok Sabha’ elections. The Lok Sabha [...]
Dubai Lynx Ad Awards Scandal Leads to Withdrawal of Top Award From Agency
In an unprecedented move in the advertising industry, the organizers of Dubai’s glamorous annual ad awards show ‘Lynx Awards’ announced on April 1 the withdrawal of the show’s top award – The Agency of The Year [...]
New Downtown Halifax Campaign Targets After-Work Crowd
The Downtown Halifax Business Commission (DHBC), together with Extreme Group, are embarking on a unique new initiative to encourage Halifax residents to visit the downtown area to shop, dine, and play (or remain after work, if [...]
Saving Traditional Print Media By Looking In To The Business, Not Out To The Internet
The recent wave of closures and layoffs at Newspaper establishments like the Chronicle Herald is prompting observers to ponder the potential collapse of the Fourth Estate. Internet enthusiasts believe that the solution is for traditional print [...]
Confirmed: Islamic Banking in Canada
Brother I am not familiar with canadian environment.But as a student o
Muslim Prayer in Toronto Schools: Social Engineering vs School Board Policy
With regards to Farak's comments: 1st, Hitler and the others you ment
Muslim Prayer in Toronto Schools: Social Engineering vs School Board Policy
Stumbled upon this accidentally and didn't finish reading, but I'm won
Confirmed: Islamic Banking in Canada
Salam All, This is in response to the comment from Abdirizak and all
Muslim Prayer in Toronto Schools: Social Engineering vs School Board Policy
Nice article. It just goes to show that the Canadians are becoming the