Archive for 'Green Initiatives'

Using Social Messages For Self Promotion

Using Social Messages For Self Promotion

Ad agencies Airside and Mother put together this entertaining animation about climate change. On one hand, the video goes viral due to its witty social messages. On the other, the agencies get free publicity by showcasing [...]

Steorn's Orbo Technology: A Hoax?

Steorn's Orbo Technology: A Hoax?

Two days ago on July 5th, the science world turned its attention to London’s Kinetica Museum to view the demonstration of Steorn’s ‘free energy’ technology (branded as ‘Orbo’) with a mixture of anticipation and skepticism. Unfortunately, [...]

07-07-07 Live Earth Concert

07-07-07 Live Earth Concert

Make sure to tune in today and watch the Live Earth Concert in broadcast on TV channels around the world. The Live Earth Concert is a live global concert in support of climate change. Performances by [...]

Masdar Zero-Carbon City

Masdar Zero-Carbon City

On May 8, 2007, The Masdar Initiative officially launched the world’s first attempt to create a zero-waste, zero-carbon sustainable city in Abu Dhabi, UAE (‘Masdar’ is the Arabic word for ‘Resource’). The project plans are undertaken [...]

Clever WWF Billboarding

Clever WWF Billboarding

Why don’t we have creative Billboarding like this in Halifax? By: DraftFCB, Toronto. via The Ad Show. Another WWF creative ad is below. Where do they get the money to pay for this kind of work? [...]