Archive for 'Canada'

New Downtown Halifax Campaign Targets After-Work Crowd

New Downtown Halifax Campaign Targets After-Work Crowd

The Downtown Halifax Business Commission (DHBC), together with Extreme Group, are embarking on a unique new initiative to encourage Halifax residents to visit the downtown area to shop, dine, and play (or remain after work, if [...]

Saving Traditional Print Media By Looking In To The Business, Not Out To The Internet

Saving Traditional Print Media By Looking In To The Business, Not Out To The Internet

The recent wave of closures and layoffs at Newspaper establishments like the Chronicle Herald is prompting observers to ponder the potential collapse of the Fourth Estate. Internet enthusiasts believe that the solution is for traditional print [...]

Can Creative Work Be Outsourced to India?

Can Creative Work Be Outsourced to India?

I was discussing this topic with an executive of a local advertising agency during February’s “Third Wednesday Social Media Meet-up” in Halifax. Our discussion was about how an ad agency in another part of Canada has [...]

Common Business Challenges For Companies Wishing to Enter China

Common Business Challenges For Companies Wishing to Enter China

It is important to approach new opportunities abroad with good attitude; an attitude of trust, openness, patience, and mutual cooperation. Companies that begin relationships with an assumption of "They are crooks unless they can prove otherwise" [...]

Happy Canadian Cows and Other International Stereotypes

Happy Canadian Cows and Other International Stereotypes

This campaign for California Milk leaves no stereotype untouched. Neither Canadians, nor the English or the Koreans went unscathed. The video campaign is supported with great interactive site at www.realcaliforniamilk.com. Check out the videos below. Kristen, [...]

Halifax Transit Bus Authority Censors Godless Ads – Local Media Silent

Halifax Transit Bus Authority Censors Godless Ads – Local Media Silent

It’s a sad day when local newspapers fail to report on a local news item that has caused much debate nationally and internationally. Yet, some traditional journalists still lament social media for slowly eating away their [...]

Changing Westernized Habits of Japanese Consumers with Food Security PSA

Changing Westernized Habits of Japanese Consumers with Food Security PSA

About a month ago, the Japanese Ministry of Agriculture, Forestry, and Fisheries released this interesting PSA (Public Service Announcement) to alert Japanese consumers about the inevitable long term effects of their changing pallets. As the cool [...]

Nova Scotia Pomegranate Phone: Great Viral, but is it effective?

Nova Scotia Pomegranate Phone: Great Viral, but is it effective?

A phone that translates what you say into any language? It comes with a built-in mini projector for presentations and movies? It also doubles as a harmonica? That’s where the features of the Pomegranate Phone start [...]

Mobiles For Musicians by Yamaha and KDDI

Mobiles For Musicians by Yamaha and KDDI

au KDDI (Japan’s second largest cell phone operator) and Yamaha have collaborated to produce cell phones geared for musicians. Among the various instruments unveiled at the au Design Project x Yamaha mobile exhibition, the ‘Band in [...]

Abu Dhabi Buys Iconic New York Chrysler Building while Canada Stutters On Foreign Ownership Rules

Abu Dhabi Buys Iconic New York Chrysler Building while Canada Stutters On Foreign Ownership Rules

The latest in M&A news: Bloomberg announced yesterday that the Abu Dhabi Investment Council completed its acquisition of a controlling stake (75%) of the New York Chrysler Building. The stake was previously held by a Prudential [...]