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Archive for 'Advertising'

Sheseido: She can forget, but you can’t

In contrast to the London 2012 video, here is a Japanese ad with global appeal. I visited Japan for a 6-day work trip in October 2006. Marketing in Japan is surreal! Every one hustles to come [...]

2012 London Olympics Logo Unveiled

The London Olympics logo was revealed yesterday, to many frowns. In their attempt to come up with a logo that ‘captures’ the diversity of the host, the Brits managed to alienate a global audience. The branding [...]

Young Liberals Parodying Macintosh Commercials

A recently launched campaign by the Young Liberals of Canada parodies the famous ‘I’m a Mac/I’m a PC‘ commercials. By this time, everyone and their mother has parodied these Mac commercials. Still, the viral value of [...]

The Future of Advertising

During my most recent trip to Ottawa, I read a very interesting piece of vintage. Over 20 years ago, David Ogilvy (of Ogilvy & Mather) worte a book titled ‘Ogilvy on Advertising’. At the end of [...]

"Viagra Spanglecheff?" – International Language of Viagra

Sprechen Sie Viagra? Did anyone see the new TV spots for Viagra, featuring a couple of people talking gibberish with the word ‘Viagra’ intermittently inserted into their conversation? The ads are currently playing in Canada only, [...]

Stop the Clash of Civilizations

An interesting video from Avaaz.org showcasing common stereotyping exercised by many in the world today. The video was produced using ‘Agit-pop’. Agitpop is “the process of using popular music to present ideology and political ideas. The [...]

Clever WWF Billboarding

Why don’t we have creative Billboarding like this in Halifax? By: DraftFCB, Toronto. via The Ad Show. Another WWF creative ad is below. Where do they get the money to pay for this kind of work? [...]

Why You Should Wear Cologne

Unilever continues to spend millions on commercial gimmicks aimed at attracting a certain market to their product ‘Axe Body Spray’ (marketed as ‘Lynx’ in Europe). The marketing is centered on sex appeal, and have been criticized [...]

Clever Wonderbra Ad targets Middle-East censorship

I saw this ad a few months ago on AdBlogArabia. For those of you who are not familiar with censorship in the Middle East, many countries in the region usually take a black marker and censor [...]

Do you know Ben Barry?

Many of the models used in Dove’s international smash hit “Campaign for Real Beauty” commercials were supplied by Ben Barry talent agency. Ben’s is a true story of young Canadian entrepreneurial talent and drive. At the [...]

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