Archive for 'Advertising'

Road ‘bumps’ Promoting Breast Cancer Exams

Road ‘bumps’ Promoting Breast Cancer Exams

JWT Kuwait recently executed a unique campaign on behalf of Taiba Hospital to promote breast cancer exams. This is one instance in which cooperation between corporate and government resulted in facilitating a campaign using public infrastructure [...]

Divorce Elevator

Divorce Elevator

I just can’t get enough of these elevator ads springing all across the Middle East. Below is one by Fortune Promoseven in Oman. When the elevator doors separate… (get it? Hilarious!) Seriously though, divorce is not [...]

Asisted Parking With New Virtual View Technology From Japan

Asisted Parking With New Virtual View Technology From Japan

Ever had issues trying to parallel-park an SUV or large moving van? Well stress no more! Nissan’s new ‘around-view’ built-in monitor has four cameras mounted around the car that combine to provide a virtual view of [...]

Advertising Torture – More Creative Elevator Ads

Advertising Torture – More Creative Elevator Ads

Forget obscure elevator advertising that is tucked away in a corner digital screen or print display case. Making a big impact requires a big ad, and, in some cases, a little bit of shock value. I [...]

Hi! I’m a Digital Out-Of-Home Screen!

Hi! I’m a Digital Out-Of-Home Screen!

The number of Mac vs PC parodies on the web are getting too numerous to count. But every now and then one comes along that you just have to watch a couple times. Usually it pokes [...]

Canada’s Promotion Campaign In London

Canada’s Promotion Campaign In London

Londoners’ curiosity was piqued with an OOH teaser campaign created by DDB Canada featuring unique sights and sounds of Canada. First, sounds of the mysterious common loon were projected near key landmarks and in major city [...]

Death of Musicians Provides Material for Viral Ad Campaign

Death of Musicians Provides Material for Viral Ad Campaign

“Musicians don’t live long – enjoy them while you can.” That was the tag line of a number of video ads created by Miami ad agency ‘La Comunidad’ for online music channel CYLOOP. The ‘Bling’ spot [...]

Offensive Advertisement Content

Offensive Advertisement Content

Vincent Raffray from Tonic Dubai is at it again! The following print ad campaign (called ‘only human’) border on the offensive, but it could just be a cultural difference. Vincent acknowledges that this client has always [...]

The ‘Make My Logo Bigger’ Cream – Bridging The Rift Between Client and Creative

The ‘Make My Logo Bigger’ Cream – Bridging The Rift Between Client and Creative

A humurous look at the great divide between Creatives/Designers and Clients in the advertising/marketing world. God bless (good) Account Executives! [...]

Viral Marketing: Nova Scotia's Video Invitation to David Letterman

Viral Marketing: Nova Scotia's Video Invitation to David Letterman

Your World Today is likely the first online site to break the story of Rodney MacDonald’s ‘Top 10′ video to David Letterman. The Nova Scotia ‘Come to Life’ website was the source of the video, ofcourse, [...]