Archive for 'Advertising'

The Ice Awards Taught Me How To Use Twitter

The Ice Awards Taught Me How To Use Twitter

I attended the 7th annual Ice Awards at Pier 21 last Friday and was treated to what I believe to be the most glamorous awards show in Halifax. Pity that the local TV stations don’t cover [...]

Nova Scotia Pomegranate Phone: Great Viral, but is it effective?

Nova Scotia Pomegranate Phone: Great Viral, but is it effective?

A phone that translates what you say into any language? It comes with a built-in mini projector for presentations and movies? It also doubles as a harmonica? That’s where the features of the Pomegranate Phone start [...]

Ramadan Greeting from Volkswagen

Ramadan Greeting from Volkswagen

A traditional multinational marketing practice. This tasteful Ramadan greeting was issued by Volkswagon Dubai. For those who don’t know, notice the crescent-shaped headlights and rear lights. The crescent symbol is common in Ramadan greetings. The new [...]

Semacode Technology: Take Two. The Facebook Chronicles.

Semacode Technology: Take Two. The Facebook Chronicles.

Just when I thought Semacode had packed up their digital bags and bid farewell, the Ontario company behind the Semacode mobile 2D barcode technology goes and uses Facebook to re-launch the technology. The new strategy attempts [...]

Hey Lollipop! Wear a Hijab!

Hey Lollipop! Wear a Hijab!

I received this print ad in a spam email at work. Its origin is unknown, but I am guessing this is a public service announcement (PSA) in an Arabic/Muslim country somewhere. The copy translates: ” You [...]

Microsoft Strikes Back… With Cash Back.

Microsoft Strikes Back… With Cash Back.

Microsoft has traditionally been a small player in the online search and advertising game. After their recent failed bid to acquire Yahoo! to boost their competitive position against Google, Microsoft had to come up with something [...]

10 Optical Illusions: A Successful Viral Video by Samsung

10 Optical Illusions: A Successful Viral Video by Samsung

The blogosphere is taking note of this video by Samsung which was released to… (well, if you know the object of the video then your attention to the commercialism will spoil the entertainment value of the [...]

Condemned 2: Sega and BBDO Strike Gold with Interactive Campaign

Condemned 2: Sega and BBDO Strike Gold with Interactive Campaign

A brilliant interactive campaign by BBDO to promote Sega’s latest ‘Condemned 2′ video game. The creatives at Clemenger BBDO (Sydney) launched a ‘reverse psychology’ website and viral video campaign to promote more holistic games and encourage [...]

Innovative Political Campaigns: Bedford Candidate First To Harness New Media

Innovative Political Campaigns: Bedford Candidate First To Harness New Media

Tim Outhit is making political history (well, around these parts at least) by becoming the first politician in Nova Scotia, and perhaps Canada, to truly utilize the power of new media and social marketing in seeking [...]

What Do Adolf Hitler and Che Guevara have in common? Highlights.

What Do Adolf Hitler and Che Guevara have in common? Highlights.

A brilliant ad from India. The product highlights a story within a story. This must have taken somebody a long time to write! Perhaps they used a computer rendition. The agency behind this is Leo Burnett [...]