Archive for 'Advertising'
New Downtown Halifax Campaign Targets After-Work Crowd
The Downtown Halifax Business Commission (DHBC), together with Extreme Group, are embarking on a unique new initiative to encourage Halifax residents to visit the downtown area to shop, dine, and play (or remain after work, if [...]
Saving Traditional Print Media By Looking In To The Business, Not Out To The Internet
The recent wave of closures and layoffs at Newspaper establishments like the Chronicle Herald is prompting observers to ponder the potential collapse of the Fourth Estate. Internet enthusiasts believe that the solution is for traditional print [...]
Poopy Ads
Are ads featuring poop in bad taste? [...]
Can Creative Work Be Outsourced to India?
I was discussing this topic with an executive of a local advertising agency during February’s “Third Wednesday Social Media Meet-up” in Halifax. Our discussion was about how an ad agency in another part of Canada has [...]
Happy Canadian Cows and Other International Stereotypes
This campaign for California Milk leaves no stereotype untouched. Neither Canadians, nor the English or the Koreans went unscathed. The video campaign is supported with great interactive site at www.realcaliforniamilk.com. Check out the videos below. Kristen, [...]
Halifax Transit Bus Authority Censors Godless Ads – Local Media Silent
It’s a sad day when local newspapers fail to report on a local news item that has caused much debate nationally and internationally. Yet, some traditional journalists still lament social media for slowly eating away their [...]
Bribevertising In The Middle East: A Successful Anti-Corruption Campaign
The following campaign by Paragon Kuwait is quite the bold move by a Middle Eastern agency. Normally, the sensitivities around bribery and corruption in most Arabic countries dictate a bit more ‘finesse’ in bringing the issue [...]
Interesting Online Innovations From Halifax
I attended today’s ‘Third Wednesday New Media Meet Up’ event at the Foggy Goggle in Halifax. The event is an informal monthly gathering of people in the city who are involved or just curious about new [...]
Changing Westernized Habits of Japanese Consumers with Food Security PSA
About a month ago, the Japanese Ministry of Agriculture, Forestry, and Fisheries released this interesting PSA (Public Service Announcement) to alert Japanese consumers about the inevitable long term effects of their changing pallets. As the cool [...]
Innovative Advertising Helps Women Survivors Of Acid Attacks
The recent acid attack on young Afghan school girls, and the international news coverage that ensued, has raised the world’s attention to a form of violence against women that has largely been obscured from international attention. [...]
Confirmed: Islamic Banking in Canada
Brother I am not familiar with canadian environment.But as a student o
Muslim Prayer in Toronto Schools: Social Engineering vs School Board Policy
With regards to Farak's comments: 1st, Hitler and the others you ment
Muslim Prayer in Toronto Schools: Social Engineering vs School Board Policy
Stumbled upon this accidentally and didn't finish reading, but I'm won
Confirmed: Islamic Banking in Canada
Salam All, This is in response to the comment from Abdirizak and all
Muslim Prayer in Toronto Schools: Social Engineering vs School Board Policy
Nice article. It just goes to show that the Canadians are becoming the