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	<title>Your World Today &#187; Advertising</title>
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		<title>iPhone OS 4 Allows True Free International Calling and Sets Standard for Mobile Ad Delivery</title>
		<link>http://www.yourworldtoday.ca/2010/04/11/iphone-os-4-allows-true-free-international-calling-and-sets-standard-for-mobile-ad-delivery/</link>
		<comments>http://www.yourworldtoday.ca/2010/04/11/iphone-os-4-allows-true-free-international-calling-and-sets-standard-for-mobile-ad-delivery/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 20:31:56 +0000</pubDate>
		<dc:creator>issmat</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[feature 3]]></category>
		<category><![CDATA[slideshow]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[Cell Phone]]></category>
		<category><![CDATA[free international calling]]></category>
		<category><![CDATA[free long distance]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iBooks]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[os 4]]></category>
		<category><![CDATA[skype]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Symbian OS]]></category>
		<category><![CDATA[voip]]></category>

		<guid isPermaLink="false">http://www.yourworldtoday.ca/?p=1257</guid>
		<description><![CDATA[
On April 8, Apple revealed version 4.0 of the iPhone&#8217;s operating system, marking their latest major upgrade to the revolutionary device that redefined the smart-phone competitive landscape.
The new upgrade brings a number of features (over 100) that iPhone and iPad users and application developers have been yearning for. New features include multitasking, having a choice [...]]]></description>
		<wfw:commentRss>http://www.yourworldtoday.ca/2010/04/11/iphone-os-4-allows-true-free-international-calling-and-sets-standard-for-mobile-ad-delivery/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Organic Nightlife at Vancouver 2010 Olympics</title>
		<link>http://www.yourworldtoday.ca/2010/02/14/organic-nightlife-in-worlds-first-sustainable-dance-club/</link>
		<comments>http://www.yourworldtoday.ca/2010/02/14/organic-nightlife-in-worlds-first-sustainable-dance-club/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 23:50:43 +0000</pubDate>
		<dc:creator>Issmat A.</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Fashion & Lifestyle]]></category>
		<category><![CDATA[Green Initiatives]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Science & Math]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[World]]></category>
		<category><![CDATA[feature 2]]></category>
		<category><![CDATA[2010 olympics]]></category>
		<category><![CDATA[bc hydro]]></category>
		<category><![CDATA[club energy]]></category>
		<category><![CDATA[Club Watt]]></category>
		<category><![CDATA[Dutch architechts]]></category>
		<category><![CDATA[Enviu]]></category>
		<category><![CDATA[Henk Doll]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[organic dance clubs]]></category>
		<category><![CDATA[Rotterdam]]></category>
		<category><![CDATA[Sustainable Dance Club]]></category>
		<category><![CDATA[Sustainable Design]]></category>
		<category><![CDATA[Technical University of Delft]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[vancouver]]></category>
		<category><![CDATA[zero emission]]></category>

		<guid isPermaLink="false">http://issmatblog.wordpress.com/?p=363</guid>
		<description><![CDATA[BC Hydro contracted the folks from Sustainable Dance Club (SDC) to install Canada&#8217;s first sustainable dance floor in the company-sponsored &#8216;Club Energy&#8217; during the Vancouver 2010 Olympics. Deejays will be spinning all types of music for all ages, and dance students and professionals from Harbour Dance will be leading visitors in salsa, swing, hip-hop, and [...]]]></description>
		<wfw:commentRss>http://www.yourworldtoday.ca/2010/02/14/organic-nightlife-in-worlds-first-sustainable-dance-club/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Old Spice Knocks Out Axe With New Ad</title>
		<link>http://www.yourworldtoday.ca/2010/02/10/old-spice-knocks-out-axe-with-new-ad/</link>
		<comments>http://www.yourworldtoday.ca/2010/02/10/old-spice-knocks-out-axe-with-new-ad/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 04:11:54 +0000</pubDate>
		<dc:creator>issmat</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[slideshow]]></category>
		<category><![CDATA[Axe]]></category>
		<category><![CDATA[body wash]]></category>
		<category><![CDATA[brand repositioning]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Man Your Man Could Smell Like]]></category>
		<category><![CDATA[men products]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[personal care]]></category>
		<category><![CDATA[Procter and Gamble]]></category>
		<category><![CDATA[toiletries]]></category>
		<category><![CDATA[Unilever]]></category>
		<category><![CDATA[Wieden & Kennedy]]></category>

		<guid isPermaLink="false">http://www.yourworldtoday.ca/?p=1072</guid>
		<description><![CDATA[
Old Spice (Procter &#38; Gamble) is continuing to reposition their brand, aiming straight at the Axe (Unilever) target market. What&#8217;s clever is that it uses the &#8216;Old&#8217; from its previous image to inspire its new image by implying that it is &#8216;more real&#8217;.

Unlike Axe commercials, which target men with fantasies of sexual conquest, this Old [...]]]></description>
		<wfw:commentRss>http://www.yourworldtoday.ca/2010/02/10/old-spice-knocks-out-axe-with-new-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promoting Your Business By Insulting Your Customers</title>
		<link>http://www.yourworldtoday.ca/2010/02/06/promoting-your-business-by-insulting-your-customers/</link>
		<comments>http://www.yourworldtoday.ca/2010/02/06/promoting-your-business-by-insulting-your-customers/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 21:03:25 +0000</pubDate>
		<dc:creator>issmat</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Halifax]]></category>
		<category><![CDATA[HRM]]></category>
		<category><![CDATA[Nova Scotia]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[salon]]></category>
		<category><![CDATA[street signs]]></category>

		<guid isPermaLink="false">http://www.yourworldtoday.ca/2010/02/06/promoting-your-business-by-insulting-your-customers/</guid>
		<description><![CDATA[Seen in the Bayer&#8217;s Lake business park district in Halifax, Nova Scotia.

]]></description>
		<wfw:commentRss>http://www.yourworldtoday.ca/2010/02/06/promoting-your-business-by-insulting-your-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Haitian Pure: When Natural Disaster Strikes Ad Campaigns</title>
		<link>http://www.yourworldtoday.ca/2010/02/01/haitian-pure-when-natural-disaster-strikes-ad-campaigns/</link>
		<comments>http://www.yourworldtoday.ca/2010/02/01/haitian-pure-when-natural-disaster-strikes-ad-campaigns/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 23:17:07 +0000</pubDate>
		<dc:creator>issmat</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Censorship]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Halifax]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Social Issues]]></category>
		<category><![CDATA[World]]></category>
		<category><![CDATA[slideshow]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[award nominations]]></category>
		<category><![CDATA[cannes]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Davey Award]]></category>
		<category><![CDATA[Earthquake]]></category>
		<category><![CDATA[Extreme Group]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[Haitian Coffee]]></category>
		<category><![CDATA[Haitian Pure]]></category>
		<category><![CDATA[Ice Awards]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[internet advertising competition]]></category>
		<category><![CDATA[lions]]></category>
		<category><![CDATA[lollipop]]></category>
		<category><![CDATA[Political Correctness]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.yourworldtoday.ca/?p=1058</guid>
		<description><![CDATA[The launch of one of the most interesting campaigns to ever come out of Canada was recently canceled due to a curious case of political correctness.]]></description>
		<wfw:commentRss>http://www.yourworldtoday.ca/2010/02/01/haitian-pure-when-natural-disaster-strikes-ad-campaigns/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>New Website Trends: YouTube Videos to Replace Traditional Websites</title>
		<link>http://www.yourworldtoday.ca/2009/06/21/new-website-trends-youtube-videos-to-replace-traditional-websites/</link>
		<comments>http://www.yourworldtoday.ca/2009/06/21/new-website-trends-youtube-videos-to-replace-traditional-websites/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 14:56:23 +0000</pubDate>
		<dc:creator>issmat</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[annotations]]></category>
		<category><![CDATA[boone oakley]]></category>
		<category><![CDATA[new web trends]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[viral blog]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[website development]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[youtube video tags]]></category>

		<guid isPermaLink="false">http://www.yourworldtoday.ca/?p=967</guid>
		<description><![CDATA[In a brilliant attempt at differentiation, American ad agency Boone Oakley (BooneOakley.com) scrapped its traditional website and is instead using a YouTube video as its homepage.
Utilizing YouTube tags and annotations, the company did not only succeed in engaging its website visitors in a very unique way, but it was also able to gain tremendous viral [...]]]></description>
		<wfw:commentRss>http://www.yourworldtoday.ca/2009/06/21/new-website-trends-youtube-videos-to-replace-traditional-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is the Canadian Maple Leaf A Recognizable International Symbol?</title>
		<link>http://www.yourworldtoday.ca/2009/06/17/is-the-canadian-maple-leaf-a-recognizable-international-symbol/</link>
		<comments>http://www.yourworldtoday.ca/2009/06/17/is-the-canadian-maple-leaf-a-recognizable-international-symbol/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 10:57:24 +0000</pubDate>
		<dc:creator>issmat</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[World]]></category>
		<category><![CDATA[feature 3]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[canadian flag]]></category>
		<category><![CDATA[canadian identity]]></category>
		<category><![CDATA[maple leaf]]></category>

		<guid isPermaLink="false">http://www.yourworldtoday.ca/?p=959</guid>
		<description><![CDATA[For those of you who do business internationally and who wonder if using the Maple Leaf alone is sufficient to associate their brand with Canada (and all the assumed &#8216;good vibes&#8217; from that association), here is an ad that appeared in a middle east news paper that might give you an idea of what many [...]]]></description>
		<wfw:commentRss>http://www.yourworldtoday.ca/2009/06/17/is-the-canadian-maple-leaf-a-recognizable-international-symbol/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Bollywood Style Political Ads in Indian Elections</title>
		<link>http://www.yourworldtoday.ca/2009/04/15/bollywood-style-political-ads-in-indian-elections/</link>
		<comments>http://www.yourworldtoday.ca/2009/04/15/bollywood-style-political-ads-in-indian-elections/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 19:25:30 +0000</pubDate>
		<dc:creator>issmat</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[World]]></category>
		<category><![CDATA[2009 Elections]]></category>
		<category><![CDATA[academy awards]]></category>
		<category><![CDATA[best song]]></category>
		<category><![CDATA[Bharatiya Janta Party]]></category>
		<category><![CDATA[BJP]]></category>
		<category><![CDATA[bjp anthem for change]]></category>
		<category><![CDATA[Bollywood]]></category>
		<category><![CDATA[Electronic voting]]></category>
		<category><![CDATA[exclusive rights to jai ho]]></category>
		<category><![CDATA[Hand of congress]]></category>
		<category><![CDATA[House of Commons]]></category>
		<category><![CDATA[INC]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Indian National Congress]]></category>
		<category><![CDATA[Jai ho]]></category>
		<category><![CDATA[Lok Sabha]]></category>
		<category><![CDATA[oscars]]></category>
		<category><![CDATA[political video ads]]></category>
		<category><![CDATA[slumdog millionaire]]></category>

		<guid isPermaLink="false">http://www.yourworldtoday.ca/?p=893</guid>
		<description><![CDATA[The battle between India&#8217;s two main political parties is heating up as voters prepare to head to the polls tomorrow (April 16) for the first of five phases of India&#8217;s &#8216;Lok Sabha&#8217; elections. The Lok Sabha (or House of The People) is India&#8217;s version of the House of Commons in Canada in that it is [...]]]></description>
		<wfw:commentRss>http://www.yourworldtoday.ca/2009/04/15/bollywood-style-political-ads-in-indian-elections/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Dubai Lynx Ad Awards Scandal Leads to Withdrawal of Top Award From Agency</title>
		<link>http://www.yourworldtoday.ca/2009/04/03/dubai-lynx-ad-awards-scandal-lead-to-withdrawal-of-top-award-from-agency/</link>
		<comments>http://www.yourworldtoday.ca/2009/04/03/dubai-lynx-ad-awards-scandal-lead-to-withdrawal-of-top-award-from-agency/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 04:01:26 +0000</pubDate>
		<dc:creator>issmat</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[World]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Arabian Business Magazine]]></category>
		<category><![CDATA[Cannes Lions International Advertising Festival]]></category>
		<category><![CDATA[College of the North Atlantic]]></category>
		<category><![CDATA[Doha]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Dubai Lynx 2009]]></category>
		<category><![CDATA[Fortune Promoseven]]></category>
		<category><![CDATA[FP7]]></category>
		<category><![CDATA[Ice Awards]]></category>
		<category><![CDATA[Medal of Honour]]></category>
		<category><![CDATA[Newfoundland]]></category>
		<category><![CDATA[Qatar]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.yourworldtoday.ca/?p=835</guid>
		<description><![CDATA[In an unprecedented move in the advertising industry, the organizers of Dubai&#8217;s glamorous annual ad awards show &#8216;Lynx Awards&#8217; announced on April 1 the withdrawal of the show&#8217;s top award &#8211; The Agency of The Year Award &#8211; from multinational agency Fortune Promoseven (FP7).  A total of 18 submissions and their associated 7 awards were [...]]]></description>
		<wfw:commentRss>http://www.yourworldtoday.ca/2009/04/03/dubai-lynx-ad-awards-scandal-lead-to-withdrawal-of-top-award-from-agency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Downtown Halifax Campaign Targets After-Work Crowd</title>
		<link>http://www.yourworldtoday.ca/2009/03/26/new-downtown-halifax-campaign-targets-after-work-crowd/</link>
		<comments>http://www.yourworldtoday.ca/2009/03/26/new-downtown-halifax-campaign-targets-after-work-crowd/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 19:34:30 +0000</pubDate>
		<dc:creator>issmat</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Halifax]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Nova Scotia]]></category>
		<category><![CDATA[citadel hill]]></category>
		<category><![CDATA[DHBC]]></category>
		<category><![CDATA[Downtown Halifax Business Commission]]></category>
		<category><![CDATA[Extreme Group]]></category>
		<category><![CDATA[Halifax Advertising]]></category>
		<category><![CDATA[Halifax Downtown]]></category>
		<category><![CDATA[HRM]]></category>
		<category><![CDATA[Paul MacKinnon]]></category>

		<guid isPermaLink="false">http://www.yourworldtoday.ca/?p=809</guid>
		<description><![CDATA[The Downtown Halifax Business Commission (DHBC), together with Extreme Group, are embarking on a unique new initiative to encourage Halifax residents to visit the downtown area to shop, dine, and play (or remain after work, if they work in the area).
I say the initiative is unique because, unlike previous initiatives, this one seems to target [...]]]></description>
		<wfw:commentRss>http://www.yourworldtoday.ca/2009/03/26/new-downtown-halifax-campaign-targets-after-work-crowd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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