The recent acid attack on young Afghan school girls, and the international news coverage that ensued, has raised the world’s attention to a form of violence against women that has largely been obscured from international attention.

Yet, with tragedy comes opportunity. In this case, the opportunity materialized in increased donations to organizations that help victims of this atrocious phenomenon. One such organization was able to afford this brilliant print ad campaign, done by JWT Dubai. Click to enlarge and read the brief.

Ad for Acid Survivors Trust International

From the brief:

“The idea is to show the damaging effects of an acid attack on the face of a victim. To do so, the consecutive pages of a magazine are purposely glued together. Unsuspecting readers try to separate the pages from each other, only to discover that the pages tear off at the face of a woman, creating a scarring effect.”

Seen on AdblogArabia and AdsOfTheWorld.