The blogosphere is taking note of this video by Samsung which was released to… (well, if you know the object of the video then your attention to the commercialism will spoil the entertainment value of the video and slow its viral reach).

The video does well in keeping our attention for the full 2 minutes, unlike the London Olympics Logo Video which closes at 4 minutes and is a highly criticized brand campaign (click here for the London Olympics blog post).

This approach has worked well for Samsung in the past. A previous viral video created for Samsung by the London agency ‘The Viral Factory‘ received close to 3 million views online. Mobile Business Magazine noted:

‘Its Flicky’ used a user generated process and ethos to create a piece of viral marketing communication that literally is User Genertaed Content (UGC), rather than simply trying to mimic the look or fool the audience. It features a young lad who uses his X830 phone to flick along (rather than sing along) to the words of RunDMC’s famous track, It’s Tricky.

The Viral Factory also produced the ‘Millimeters Matter‘ video for Samsung.