A brilliant interactive campaign by BBDO to promote Sega’s latest ‘Condemned 2′ video game. The creatives at Clemenger BBDO (Sydney) launched a ‘reverse psychology’ website and viral video campaign to promote more holistic games and encourage players of Condemned 2 to instead play something less violent. What do gamers do when they are told NOT to play a certain video game because it’s too violent? Ask the creators of GTA (Grand Theft Auto).

BestAdsOnTv.com describes the game as “a brutally horrific game. People can commit all kinds of unspeakable murderous acts and see things they wish they hadn’t. Clemenger BBDO Sydney have helped Sega to do their moral duty by creating work that encourages people to offset the evil, whether singing along with the sickly sweet Saturday-morning cartoon songs or playing the games on the site. By offsetting the evil you can reduce your sin footprint just enough to re-visit the scarring black horrors of Condemned 2 once more.”

The website is OffsetTheEvil.com. Below is one of the videos used to promote the gimmick. The rest can be found on the website.