Road ‘bumps’ Promoting Breast Cancer Exams

Issmat A. | April 5, 2008

JWT Kuwait recently executed a unique campaign on behalf of Taiba Hospital to promote breast cancer exams.

This is one instance in which cooperation between corporate and government resulted in facilitating a campaign using public infrastructure (roads and speed bumps) to promote health objectives.

Some day, I dream, Halifax will have the same attitude towards innovation and creative endeavors requiring government/public involvement and support.

Click image below to enlarge.

Seen on [AdBlogArabia]

Categories: Advertising, Government & Politics, Halifax, Marketing, Middle East
Tags: Breast Cancer Exams, Halifax, halifax advertising by law, JWT Kuwait, Speed Bump Advertising, street advertising, Taiba Hospital
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2 responses

Issmat, I've put a link to this post on http://halifax.infomonkey.net.

Ted Sutcliffe | April 7, 2008

Issmat, I’ve put a link to this post on http://halifax.infomonkey.net.

Hi! I was surfing and found your blog post... nice!

sandrar | September 10, 2009

Hi! I was surfing and found your blog post… nice! I love your blog. Cheers! Sandra. R.

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