JWT Kuwait recently executed a unique campaign on behalf of Taiba Hospital to promote breast cancer exams.

This is one instance in which cooperation between corporate and government resulted in facilitating a campaign using public infrastructure (roads and speed bumps) to promote health objectives.

Some day, I dream, Halifax will have the same attitude towards innovation and creative endeavors requiring government/public involvement and support.

Click image below to enlarge.

Seen on [AdBlogArabia]