Road ‘bumps’ Promoting Breast Cancer Exams

JWT Kuwait recently executed a unique campaign on behalf of Taiba Hospital to promote breast cancer exams.

This is one instance in which cooperation between corporate and government resulted in facilitating a campaign using public infrastructure (roads and speed bumps) to promote health objectives.

Some day, I dream, Halifax will have the same attitude towards innovation and creative endeavors requiring government/public involvement and support.

Click image below to enlarge.

Speed Bumps For Breast Cancer Exams

Seen on [AdBlogArabia]

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