Vincent Raffray from Tonic Dubai is at it again! The following print ad campaign (called ‘only human’) border on the offensive, but it could just be a cultural difference. Vincent acknowledges that this client has always given creative leeway to Tonic, but he confesses that “This was a campaign that we wrote and rewrote because we never knew where to draw the line.”

Do you think these ads would have been accepted by Canadian consumers? Click on the images to see the full ad.

“This is Elliot. He still lives with his mother. This is …The only thing that stops Elliot from putting a bullet through his middle-aged balding head is coming to work everyday where he can be more productive in his ergonomically designed office chair and feel like a real player.”

Two more are below.

Seen on AdBlogArabia and Vincent Raffray.