Your World Today is likely the first online site to break the story of Rodney MacDonald’s ‘Top 10′ video to David Letterman. The Nova Scotia ‘Come to Life’ website was the source of the video, ofcourse, but YTD unlocked the video’s true viral potential by sending it through the blogosphere and posting the video on YouTube.
This begs the questions: why did the premier’s office go through all the motions to produce a great viral video but neglect to broadcast it? Did the agency behind this initiative forget that YouTube is the number one source for viral exposure in the world today? Or did the people behind the campaign never intended or planned for this to be a viral message and have simply ‘lucked out’?
Today, among the millions of videos submitted to YouTube daily, the Rodney MacDonald video (submitted to YouTube by IssmatBlog) has reached the following ranks:
#6 – Most Viewed (Today)
#2 – Most Linked (Today)
#27 – Top Rated (Today)
#8 – Top Rated (Today) – Entertainment
#11 – Top Favourites (Today)
#5 – Top Favourites (Today) – Entertainment
The video has been used by a number of news outlets, including the Globe and Mail and 680 News of Toronto.
The Rodney Video can be viewed at http://ca.youtube.com/watch?v=-yABU4S40N8 .
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Issmat,
Great blog. Lots of interesting content and perspective here.
Bryan
Gary Kelly
I agree with your post and wonder myself why the government didn’t promote such an excellent video.
I posted this video on my site yesterday and saw a big jump in traffic. It really speaks to the advantages of YouTube and other social media sharing sites.
Issmat A.
Thanks Bryan!
Gary, this blog also saw an unprecedented spike in traffic due to this video.
I read today that the channel that hosted the competition (to produce a ‘Top 10′ list for Letterman to visit Nova Scotia) had planned to collect all (top?) submissions and send them to Letterman. Perhaps the decision makers were waiting for this to happen before releasing their videos online and diluting the impact. But that’s only a guess…
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