Archive for 'January,2008'

Hi! I’m a Digital Out-Of-Home Screen!

Hi! I’m a Digital Out-Of-Home Screen!

The number of Mac vs PC parodies on the web are getting too numerous to count. But every now and then one comes along that you just have to watch a couple times. Usually it pokes [...]

Canada’s Promotion Campaign In London

Canada’s Promotion Campaign In London

Londoners’ curiosity was piqued with an OOH teaser campaign created by DDB Canada featuring unique sights and sounds of Canada. First, sounds of the mysterious common loon were projected near key landmarks and in major city [...]

Death of Musicians Provides Material for Viral Ad Campaign

Death of Musicians Provides Material for Viral Ad Campaign

“Musicians don’t live long – enjoy them while you can.” That was the tag line of a number of video ads created by Miami ad agency ‘La Comunidad’ for online music channel CYLOOP. The ‘Bling’ spot [...]

Offensive Advertisement Content

Offensive Advertisement Content

Vincent Raffray from Tonic Dubai is at it again! The following print ad campaign (called ‘only human’) border on the offensive, but it could just be a cultural difference. Vincent acknowledges that this client has always [...]

The ‘Make My Logo Bigger’ Cream – Bridging The Rift Between Client and Creative

The ‘Make My Logo Bigger’ Cream – Bridging The Rift Between Client and Creative

A humurous look at the great divide between Creatives/Designers and Clients in the advertising/marketing world. God bless (good) Account Executives! [...]

Toronto Drops Its Pants For No Pants Day

Toronto Drops Its Pants For No Pants Day

Yesterday, January 12, Toronto had its first No Pants day. The movement started in New York by a group called Improv Everywhere. Improv Everywhere is a group based in NYC that stages large-scale “Scenes”. Other cities [...]

Viral Marketing: Nova Scotia's Video Invitation to David Letterman

Viral Marketing: Nova Scotia's Video Invitation to David Letterman

Your World Today is likely the first online site to break the story of Rodney MacDonald’s ‘Top 10′ video to David Letterman. The Nova Scotia ‘Come to Life’ website was the source of the video, ofcourse, [...]

The Juno Effect: Politician Marketing Nova Scotia To David Letterman

The Juno Effect: Politician Marketing Nova Scotia To David Letterman

A brave initiative by Rodney MacDonald, Nova Scotia’s Conservative top dog. The Premier rode the wave of popularity provided by the smashing reviews of the recent Hollywood hit ‘Juno’ and its Halifax-based star: Ellen Page. Ellen [...]

Simpsons Episode Criticizing Print Media

Simpsons Episode Criticizing Print Media

From yesterday’s Simpsons Episode: (S19E10: E Pluribus Wiggum) Dan Rather (in an upbeat voice): With me here to comment on today’s democratic debate is Andrea Crowley of CNN, Demonte Evans of Slate.com and… (dropping to a [...]