Advertising Halifax Marketing Middle East Nova Scotia Politics Social Issues UAE World — 27 November 2007
A great new ad from the Dubai office of DDB. Click on image to enlarge.
Notice the attention to detail. The models were chosen to reflect the cultural diversity of the UAE and, ofcourse, the ever present crane in the skyline (it is estimated that 15 to 25 percent of the world’s cranes are currently operating in Dubai, the world’s fastest growing city).
As the Nova Scotia government considers banning cell phone use and smoking while driving with children, should SMSing receive individual attention or should any upcoming creative address the general use of cell phones while driving without going into specifics?
Agency: Gulf Promoaction DDB Dubai
Creative Director & Copywriter: Rishad Lawyer
Art Director: Laith Hafez
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(Copied from Chronicle Herald Blog Post)
The answer is no. That would fall under cell phone use.
Besides this is Nova Scotia we are talking about. If we even had a law to ban SMS, over half of Nova Scotia wouldn’t understand what that law means.
lheylah
oh wow, i love the ad. thanks!
lheylah
its in media city
Issmat A.
Thanks Lheylah! Have you been to Dubai Media City? Please share with us any insight you might have on the state of media advertising from a creative/production point of view in Dubai.
For readers who are not familiar with the DMC, a previous post describes this zone in a little more detail. Visit Battle For Media Control if you’re curious.
lheylah
Well I used to work in Dubai Media City & I loved the whole atmosphere working there. I wish they’d build now taller office buildings. They collaborate with Dubai Internet City and I know that they setup concerts and public corporate events too. It’s all nicely done. After all, it is Dubai! We can only expect more, right?