Celine Dion and The Invisible Elephant

Throughout all the commentary and articles dealing with the Celine concert cancellation in Halifax, I am yet to see anyone mention one obvious and major observation. So, at the risk of joining Jim Meek’s “Big No” crew, I will cast the first stone.

So far we have seen the blame and flame war claiming victims on both sides of the fence, from Celine’s husband and manager to the Mayor of Halifax. “The venue is inappropriate”, “Media was not friendly”, “She did not feel welcome”, “it was a conspiracy to pressure Quebec City”, those are some of the comments attempting to explain what happened.

What no one has emphasized on (as far as I have read) is how the people who decided to invite Celine Dion to Halifax are so utterly out of touch with the reality and pulse of the Halifax street. Who is holding those responsible accountable for this provincial embarrassment?

In any self-respecting city, heads will roll for such a poor decision for a major performance. With all respect to the artist and her accomplishments, a simple half-hour poll on Spring Garden would have been more than sufficient to let the decision makers know that Celine Dion does not hold much stock on the Halifax street compared to the slew of international artists on the options list.

This begs the question: Who makes the decisions? Are the decisions made by local professionals in the music and entertainment industry who are in touch with what people want to hear and know who’s hot and who’s not in Halifax today? Or is Halifax entertainment planning simply done by a staging and logistics company coupled with a few politicians?

This article reports that the parties involved were Gillette Entertainment Group (Montreal-based), Events Halifax, and City Council. None of the above is a local private-sector professional in the music entertainment industry who has the knowledge and the incentive of identifying the most popular attraction to bring to Halifax in order to make money on it. Infact, the description from the ‘About Us’ page of Events Halifax is:

“Events Halifax (Eh!) identifies events that are available for bidding and determines if Nova Scotia has a suitable event site. This decision is based on matching the needs of a specific event with available facilities, accommodations, venues and volunteer base.”

Do you see anything there about identifying what the public wants? 

The comments of Celine’s husband may shed some light on the divide between how people IN Halifax think and how people who are disconnected from the culture and politics of the region look at us.

“I can understand that, you know, not everyone likes Celine. And believe me, I’ve seen a lot of bad press, a lot of bad reviews about either Celine’s shows or records, and this is part of the game. But I’ve never seen a reaction like that about Celine going to entertain.”

Mr. Angelil’s comments make sense if he is talking about a city that has a major show every month or so. In that case, people will definitely look at a Celine show as ‘another opportunity for entertainment’ and things wouldn’t be as emotionally charged. However, the reality is that Halifax has had only ONE major show per year over the past couple of years, two when we were lucky. Therefore, the public is extremely aware and protective when it comes to selecting shows because they know that’s the ‘it’ show for the year, so the choice better answer the entertainment needs of the MAJORITY of the demographic identified as ‘concert goers’.

So to everyone who has pointed the finger at the public for this one, I say don’t blame the customer for not buying your product. This is a supply and demand market, and if you don’t understand what the demand is, then you probably should not be in the business of supplying products to it.

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