New Halifax Advertising Medium

After many months of preparation, I am pleased to announce the debut of a new advertising medium in Halifax! Ladies and Gentlemen allow me to present: KICK MEDIA (www.kickmarketing.ca).

Kick Media is the first and only provider of LCD digital screen advertising inside limousines and taxis exclusively servicing the Halifax Stanfield International Airport in Nova Scotia, Canada. The advertising channel is ideal for businesses that target business, tourism, and general travel passengers.

Kick Media is working closely with the Halifax International Airport Authority (HIAA) to ensure that airport passengers receive a quality travel experience. Airport taxis/limos will display relevant tourism and travel information alongside a number of ads for products and services that maybe of interest to the passenger.

This new innovative advertising channel is receiving a lot of interest from hotels, restaurants, tour providers, theaters, shopping malls, retailers, and other businesses interested in limo/taxi-riding airport travelers. Advertising and marketing agencies in Halifax are also beginning to add this medium to their roster of ad-placement offerings to their clients. Digital mediums in airport vehicles offer rich media capabilities (video, animated graphics, etc.) and a captured audience (30 minutes average trip time between the city and the airport).

Taxi advertising is popular in cities like Toronto, Montreal, and Calgary. However, the extent of advertising has been mainly restricted to the outside of the taxi, with in-cab advertising being limited to print-ads/posters. However, recent upgrades by the Toronto-based company ‘Cabads’ ntroduces LCD advertising inside taxis, in a movement similar to the recent decision by the New York City taxi authority to outfit city cabs with LCD screens that offer visitor information via touch-screen interactivity, in addition to available ad-space for revenue generation.

Kick Media in Halifax will be entering the market as the trend begins to gain popularity in Canada, and potential advertisers become more aware of the proposed medium.