Advertising Green Initiatives Lifestyle Marketing Social Issues Video — 01 August 2007
Ad agencies Airside and Mother put together this entertaining animation about climate change. On one hand, the video goes viral due to its witty social messages. On the other, the agencies get free publicity by showcasing the quality of their work.
The video is titled “A Beginners Guide To Giving A Damn” and was released for the 07-07-07 Live Earth international concert day for climate change.
Behold! The future of innovative marketing.
Seen on TrendHunter.
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