Anti-Branding: Ad Agency Website Goes ‘404′

By

Issmat A.

Published: July 26, 2007

But, does it work? It’s unique alright, but where is the info? The Atlanta-based marketing agency WestWayne has modified their site to have only one page: a ‘404-page not found’, with a twist.

Check it at www.westwayne.com.

 

Seen on TrendHunter.

No Comments

1. Chris Hoskin

   Posted July 26, 2007 at 5:20 PM

   I think it is a good holding page, whilst a proper site is built.

   Chris @ rawstylus.wordpress.com

   Reply
2. Issmat A.

   Posted July 26, 2007 at 5:51 PM

   If that’s the case, then it is brilliant! I thought that was it for the site. Coming to think of it, what you are saying makes more sense.

   Thanks for visiting the blog!

   Reply
3. jungle8

   Posted July 26, 2007 at 11:18 PM

   Brilliant!!! I am going to repost this..
   Refreshing.

   Reply
4. Anonymous

   Posted July 27, 2007 at 3:13 PM

   Actually, I think this website, while creative-and interesting-to those of us in the biz, is not effective.

   The ‘error 404 page not found’ is encountered way too much on the web. And since this web page spoofs that error message, and because web surfers are notoriously impatient, many of it’s visitors will click away before giving the site a second glance.

   So, no, in my opinion it’s not effective, I’d love to get some stats from westwayne.

   -Barry
   http://www.adwriter.org/wordpress

   Reply