To promote the upcoming Simpsons Movie, Homer Simpson is now ‘earth-arted’ near the ancient phallic carving of the Cerne Abbas Giant in England. Fans of the fertility symbol are protesting the defacement of their naked giant. BBC News reports that “Pagans have pledged to perform ‘rain magic’ to wash away the cartoon character”. Homer had been painted using biodegradable white paint that is designed to wash away at first rain.

Below is an illustrated layout of the giant as it would appear from above.

You have to admit, the publicity stunt worked. Everyone is talking about the movie now, and the free advertising the movie is receiving on mainstream media (like the BBC article above) is priceless. Below is the trailer of the movie.

Spotted on Trend Hunter.