An interesting video from Avaaz.org showcasing common stereotyping exercised by many in the world today.

The video was produced using ‘Agit-pop’. Agitpop is “the process of using popular music to present ideology and political ideas. The word itself is a combination of the words ‘agitation pop’, and the genre has gained popularity throughout the UK.” (ArticleWorld). As you can see, Agitpop works great with viral marketing videos.

Avaaz.org (Avaaz means “voice” or “song” in Hindi, Urdu, Farsi, and other langauges) describe themselves as “a community of global citizens who take action on major issues around the world.” They are co-owned by MoveOn.org.