Clever Wonderbra Ad targets Middle-East censorship

I saw this ad a few months ago on AdBlogArabia. For those of you who are not familiar with censorship in the Middle East, many countries in the region usually take a black marker and censor images in magazines that are deemed immoral or provocative.

In a 2006 ad campaign, a Dubai-based creative firm came up with this ad. The ad simultaneously takes a jab at censorship policies, and emphasizes the Wonderbra “advantage” (in case you didn’t notice, the black marks are ridiculously extended).

You can click on the picture for the full view. What do you think of this strategy?

Agency: Tonic Communications, Dubai
Creative Director: Vincent Raffray
Art Director: Peter Walker
Copywriter: Vincent Raffray

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Issmat A.

(9) Readers Comments

  1. what is wrong with the girl

  2. huh

  3. Not even close to being clever, memorable or provocative.

  4. Rather like your comment, Anna.

    I personally like the ad a lot.

  5. I do too :)

  6. crap

  7. For Dubai though, it’s probably pretty ground breaking.

  8. Actually this won a Gold Epica in 2006 for Tonic. A first in the region.

  9. Pingback: EK HQ Immigration - PPRuNe Forums

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