Old Spice Knocks Out Axe With New Ad
issmatOld Spice (Procter & Gamble) is continuing to reposition their brand, aiming straight at the Axe (Unilever) target market. What’s clever is that it uses the ‘Old’ from its previous image to inspire its new image by implying that it is ‘more real’.
Unlike Axe commercials, which target men with fantasies of sexual conquest, this Old Spice commercial targets women… with fantasies of the man they wish they had.
The commercial was created by the Portland Office of Wieden & Kennedy. I say they hit a home run with this one!
[Spotted at ViralBlog.com]








The battle between India’s two main political parties is heating up as voters prepare to head to the polls tomorrow (April 16) for the first of five phases of India’s ‘Lok Sabha’ elections. The Lok Sabha (or House of The People) is India’s version of the House of Commons in Canada in that it is the body of directly elected representatives of the people of India. Whoever controls the house becomes the ruling party for 5 years. Polls will close on May 13, 2009.










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